Magic Quadrant for Global Digital Marketing Agencies


Archived Published: 20 March 2017 ID: G00303884

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Summary

As traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. Start your agency search with these detailed insights.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Accenture Interactive
      • AKQA
      • Cognizant
      • Deloitte Digital
      • DigitasLBi
      • Epsilon
      • Havas Worldwide
      • Huge
      • IBM iX
      • iCrossing
      • Isobar
      • Merkle
      • Mirum
      • MRM//McCann
      • OgilvyOne Worldwide
      • Possible
      • Proximity
      • PwC Digital Services
      • R/GA
      • SapientRazorfish
      • VML
      • Wunderman
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • Agency Capabilities Evolve to Meet Broader Brand Needs
    • The Merging of Consulting and Creative Challenges Culture
    • Technology Orchestration Drives Agency Differentiation
    • The Endgame
    • Selecting the Right Agency for Your Business
    • Agencies to Watch
  • Gartner Recommended Reading
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