2017 CEO Survey: CFOs Look for Growth Through Success in Digital Business

Archived Published: 12 April 2017 ID: G00327991


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The 2017 Gartner CEO and Senior Business Executive Survey shows that CFOs are changing their focus from traditional cost management to prioritizing growth in revenue. CIOs can use this research to align with CFOs to ensure the expectations around digital business success can be delivered.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • CFOs ranked new revenue growth as a No. 1 priority over generating free cash flow in 2017, and CIOs could see an increase in innovation budgets as a result
    • CFOs ranked self-funding and using operating budgets to fund as the main sources of the digital transformation budget, so CIOs must evaluate ways to scale resources for additional business budget for innovation
    • 51% of CFOs did not distinguish "digital" as a separate revenue category when reporting results and only 7% measure and publish digital revenue externally; hence, CIOs might be pressured to reduce business-as-usual spend to keep overall spend under control
    • Conclusion
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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