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Marketing leaders are adopting ad tech to take charge of media buying, ad targeting and trafficking operations once managed exclusively by agencies. This research demystifies ad tech for those who are not well-versed in the topic but seek to support programmatic advertising with data and technology.
Table of Contents
What Is Ad Tech?
How Are Companies Adopting Ad Tech Tools?
Know the Right Questions to Ask Ad Tech and Service Providers
Design Ad Tech Evaluation Programs With Measurement in Mind
- What Is Ad Tech?
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