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Application leaders must master the delivery of products for the digital era, linking the value streams delivered by agile teams with the customers and businesses they serve. IT and business leaders must agree on a common vision and roadmap for products in order to succeed with digital business.
Table of Contents
Applying Product Management in the Digital Business Era
- Product Management in the Digital Era Centers on Customers
Applying Lean Practices to Product Management
Applying Product Management to Digital Platforms
- Product Management More Clearly Links Platform Investment to Business Value
- Applying Product Management in the Digital Business Era
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