Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
Advertising fraud is expected to divert $6.5 billion from the advertising ecosystem in 2017. Marketing leaders must develop the ability to identify ad fraud and minimize its effect on their campaigns' efficacy.
Table of Contents
Identify Where Your Traffic Is Coming From
- Fraud Is Present Across All Ad Formats and Placements
Mitigate Fraud Using Ad Verification Services
Deploy Internal Processes to Identify and Address Fraud
Follow These Recommendations and Next Steps
- Identify Where Your Traffic Is Coming From
Gartner Recommended Reading