Digital Business Ambition: Transform or Optimize?

Foundational Refreshed: 04 December 2018 | Published: 30 June 2017 ID: G00333254

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When building and expanding a digital business, CIOs will benefit from being more specific about the ambition of the digital business strategy. Is the goal to transform the business model or to optimize the existing one? This document guides CIOs through this decision.

Table of Contents

  • Analysis
    • Consider the Options for Digital Ambition: Business Optimization and/or Transformation?
      • Digital Business Optimization
      • Digital Business Transformation
    • Look at the Timing of Transformation in Your Industry and Adjacent Industries
      • When Will Your Industry Hit Its Tipping Point?
    • Consider Your Competitive Stance When Choosing a Digital Ambition
      • The Path to Becoming a Digital Business Is Nonsequential
      • Risks of Choosing the Wrong Digital Ambition
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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