Three Questions Marketing Leaders Should Ask Before Approving an AI Plan

Archived Published: 12 July 2017 ID: G00321010


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Artificial intelligence fever is invading the marketing practice. Marketing leaders charged with employing emerging capabilities to grow their business need a practical method of assessing the risks and benefits of AI proposals.

Table of Contents

  • Introduction
  • Analysis
    • Classify Automated Decisions About Offers and Experiences by Magnitude of Risk
    • Distinguish AI Algorithms Based on Their Transparency
    • Evaluate the Feasibility and Costs of Monitoring AI Decisions With Humans
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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