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Artificial intelligence fever is invading the marketing practice. Marketing leaders charged with employing emerging capabilities to grow their business need a practical method of assessing the risks and benefits of AI proposals.
Table of Contents
Classify Automated Decisions About Offers and Experiences by Magnitude of Risk
Distinguish AI Algorithms Based on Their Transparency
Evaluate the Feasibility and Costs of Monitoring AI Decisions With Humans
- Classify Automated Decisions About Offers and Experiences by Magnitude of Risk
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