Hype Cycle for Digital Marketing and Advertising, 2017
Archived
Published: 19 July 2017
ID: G00314367
Analyst(s): Bryan Yeager | Mike McGuire
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Summary
Marketers pursuing tailored, real-time engagement require a strong, flexible data foundation that increasingly involves transformative applications of artificial intelligence (AI). Prioritize your marketing technology investments that support data-enriched experiences with this year's Hype Cycle.
Table of Contents
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Analysis
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What You Need to Know
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The Hype Cycle
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The Priority Matrix
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Off the Hype Cycle
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On the Rise
- Real-Time Marketing
- Artificial Intelligence for Marketing
- Personification
- Programmatic TV Advertising
- Cross-Device Identification
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At the Peak
- Customer Journey Analytics
- Ad Blocking
- Ad Verification
- Augmented and Virtual Reality Marketing (AR & VR)
- Multidimensional Campaign Segmentation
- Customer Data Platforms
- Predictive Analytics
- Virtual Assistants
- Account-Based Marketing (ABM)
- Mobile Marketing Analytics
- Shoppable Media
- Voice of the Customer
- Programmatic Direct Advertising
- Data-Driven Marketing
- Bluetooth Beacons
- Wearables
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Sliding Into the Trough
- Tag Management
- Multitouch Attribution
- Event-Triggered Marketing
- Advocacy Marketing
- Digital Wallet
- Native Advertising
- Multichannel Marketing
- Mobile Commerce
- Social Marketing
- Digital Marketing Hubs
- Content Marketing
- Responsive Design
- Social Analytics
- Data Management Platforms (Advertising)
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Climbing the Slope
- In-App Advertising
- Real-Time Bidding (Advertising)
- Personalization
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Appendixes
- Hype Cycle Phases, Benefit Ratings and Maturity Levels
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What You Need to Know
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Gartner Recommended Reading
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