Hype Cycle for Digital Marketing and Advertising, 2017


Archived Published: 19 July 2017 ID: G00314367

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Summary

Marketers pursuing tailored, real-time engagement require a strong, flexible data foundation that increasingly involves transformative applications of artificial intelligence (AI). Prioritize your marketing technology investments that support data-enriched experiences with this year's Hype Cycle.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Real-Time Marketing
      • Artificial Intelligence for Marketing
      • Personification
      • Programmatic TV Advertising
      • Cross-Device Identification
    • At the Peak
      • Customer Journey Analytics
      • Ad Blocking
      • Ad Verification
      • Augmented and Virtual Reality Marketing (AR & VR)
      • Multidimensional Campaign Segmentation
      • Customer Data Platforms
      • Predictive Analytics
      • Virtual Assistants
      • Account-Based Marketing (ABM)
      • Mobile Marketing Analytics
      • Shoppable Media
      • Voice of the Customer
      • Programmatic Direct Advertising
      • Data-Driven Marketing
      • Bluetooth Beacons
      • Wearables
    • Sliding Into the Trough
      • Tag Management
      • Multitouch Attribution
      • Event-Triggered Marketing
      • Advocacy Marketing
      • Digital Wallet
      • Native Advertising
      • Multichannel Marketing
      • Mobile Commerce
      • Social Marketing
      • Digital Marketing Hubs
      • Content Marketing
      • Responsive Design
      • Social Analytics
      • Data Management Platforms (Advertising)
    • Climbing the Slope
      • In-App Advertising
      • Real-Time Bidding (Advertising)
      • Personalization
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
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