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Marketing leaders need a framework for evaluating technologies and vendors to maximize the impact on marketing objectives. Follow the three steps outlined in this research to help you define success criteria and get the most from your martech investments.
Table of Contents
Step 1: Ask Why
Step 2: Determine Which Design Layer the System Will Occupy
- Pace Layering Informs Selection Criteria
Step 3: Weight Your Selection Criteria
What to Do Next
- Step 1: Ask Why
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