Make CRM and Customer Experience a Technical Reality: A Gartner Trend Insight Report

Archived Published: 22 September 2017 ID: G00332373


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Behind every successful customer experience lives a complex, connected and dynamic mix of cloud and on-premises applications and technologies. Technical professionals responsible for architecting and deploying CRM and customer experience technologies can use this research to guide their deployments.

Table of Contents

  • Insight From the Analyst
    • "Behind the Scenes" of a Great Customer Experience
  • Executive Overview
    • Definition
  • Research Highlights
    • CRM Fundamentals: What Technical Professionals Need to Know
      • Related Research
    • Making Digital Commerce a Secure, Scalable and Engaging Reality
      • Related Research
    • Implementing Marketing Analytics That Enable a Superior Customer Experience
      • Related Research
    • Extending and Securing Salesforce's Sales Cloud and the Salesforce Platform
      • Related Research
    • Using an API-Centric Approach to Application Implementation
      • Related Research
  • Related Priorities
  • Gartner Analysts Supporting This Trend
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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