Make CRM and Customer Experience a Technical Reality: A Gartner Trend Insight Report

Archived Published: 22 September 2017 ID: G00332373

Analyst(s): Chris Fletcher

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Summary

Behind every successful customer experience lives a complex, connected and dynamic mix of cloud and on-premises applications and technologies. Technical professionals responsible for architecting and deploying CRM and customer experience technologies can use this research to guide their deployments.

Insight From the Analyst
- "Behind the Scenes" of a Great Customer Experience
Executive Overview
- Definition
Research Highlights
- CRM Fundamentals: What Technical Professionals Need to Know
  - Related Research
- Making Digital Commerce a Secure, Scalable and Engaging Reality
  - Related Research
- Implementing Marketing Analytics That Enable a Superior Customer Experience
  - Related Research
- Extending and Securing Salesforce's Sales Cloud and the Salesforce Platform
  - Related Research
- Using an API-Centric Approach to Application Implementation
  - Related Research
Related Priorities
Gartner Analysts Supporting This Trend
Gartner Recommended Reading

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Make CRM and Customer Experience a Technical Reality: A Gartner Trend Insight Report

Analyst(s): Chris Fletcher

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