Make CRM and Customer Experience a Technical Reality: A Gartner Trend Insight Report
Analyst(s): Chris Fletcher
Summary
Behind every successful customer experience lives a complex, connected and dynamic mix of cloud and on-premises applications and technologies. Technical professionals responsible for architecting and deploying CRM and customer experience technologies can use this research to guide their deployments.
Table of Contents
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Insight From the Analyst
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"Behind the Scenes" of a Great Customer Experience
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"Behind the Scenes" of a Great Customer Experience
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Executive Overview
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Definition
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Definition
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Research Highlights
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CRM Fundamentals: What Technical Professionals Need to Know
- Related Research
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Making Digital Commerce a Secure, Scalable and Engaging Reality
- Related Research
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Implementing Marketing Analytics That Enable a Superior Customer Experience
- Related Research
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Extending and Securing Salesforce's Sales Cloud and the Salesforce Platform
- Related Research
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Using an API-Centric Approach to Application Implementation
- Related Research
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CRM Fundamentals: What Technical Professionals Need to Know
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Related Priorities
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Gartner Analysts Supporting This Trend
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Gartner Recommended Reading