Make CRM and Customer Experience a Technical Reality: A Gartner Trend Insight Report


Published: 22 September 2017 ID: G00332373

Analyst(s):

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Summary

Behind every successful customer experience lives a complex, connected and dynamic mix of cloud and on-premises applications and technologies. Technical professionals responsible for architecting and deploying CRM and customer experience technologies can use this research to guide their deployments.

Table of Contents

  • Insight From the Analyst
    • "Behind the Scenes" of a Great Customer Experience
  • Executive Overview
    • Definition
  • Research Highlights
    • CRM Fundamentals: What Technical Professionals Need to Know
      • Related Research
    • Making Digital Commerce a Secure, Scalable and Engaging Reality
      • Related Research
    • Implementing Marketing Analytics That Enable a Superior Customer Experience
      • Related Research
    • Extending and Securing Salesforce's Sales Cloud and the Salesforce Platform
      • Related Research
    • Using an API-Centric Approach to Application Implementation
      • Related Research
  • Related Priorities
  • Gartner Analysts Supporting This Trend
  • Gartner Recommended Reading
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