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Lead-generation-focused organizations may neglect existing accounts as a profitable revenue source. Marketing leaders can spur growth by gathering multidimensional customer intelligence, using predictive analytics, targeting with personalized content and employing account-based marketing techniques.
Table of Contents
Step No. 1: Gather Customer Intelligence to Drive Sustainable Revenue
Step No. 2: Use Predictive Analytics to Identify Growth Opportunities
Step No. 3: Target Customer Segments and Personas With Relevant Content
Step No. 4: Employ Account-Based Marketing Techniques to Expand Key Accounts
- Step No. 1: Gather Customer Intelligence to Drive Sustainable Revenue
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