For Mobility as a Service to Work, CIOs Must Help Deliver Convenience to Customers or End Users Over Cost Reductions


Published: 10 November 2017 ID: G00340659

Analyst(s):

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Summary

A Gartner survey on topics related to transportation mobility showed that consumers are more influenced in their mobility decisions by convenience and safety than cost. CIOs enabling business models in automotive and smart mobility must prioritize simplifying lives over saving consumers money.

Table of Contents

  • Survey Objective
  • Data Insights
    • Commuter and Regular Journeys
    • Giving Up Car Ownership
    • Smart City and Smart Parking
    • What Does This Mean?
    • Methodology
  • Gartner Recommended Reading
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