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Marketing leaders who leverage marketing technology or advertising programs from Facebook, Google and Amazon must assert control over marketing data. Capture customer identity using disciplined campaigns to protect marketing performance and customer insights.
Table of Contents
Use Technologies That Help Capture and Manage Customer Profiles
Invest in Campaign Activities That Motivate Consumers to Self-Identify
Power Personification Using Key Events Across the Customer Journey
- Activate Event Tracking to Reveal Personas
- Use a Personified Measurement Approach to Maximize Data-Driven Performance
Align Marketing Activities to Audience Personas Across Your Marketing Technology Stack
- Maximize Customer Data Collection When Dealing With Walled Garden Creative Units
- Connect Purchase Data to Browsing Data
- Use Technologies That Help Capture and Manage Customer Profiles
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