Content Marketing and Management Primer for 2018

Archived Published: 09 January 2018 ID: G00344128


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Content is the fuel that feeds all customer experiences and marketing channels. Gartner's 2018 coverage of content marketing and management gives marketing leaders actionable advice to scale relevant content and deliver business results with content marketing.

Table of Contents

  • Scope
  • Analysis
    • Top Challenges and How Gartner Can Help
      • How do you build a content-rich marketing strategy to support personalized multichannel marketing?
      • How do you develop, execute and measure a differentiated content marketing strategy?
      • As the need for automation, optimization and distributed content operations increases, what's the right mix of content creation and publishing tools?
  • Related Priorities
    • Suggested First Steps
    • Essential Reading
    • Tools and Toolkits
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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