Use Advertising to Retain and Grow Your Existing Customers


Published: 12 January 2018 ID: G00329246

Analyst(s):

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Summary

Advertising is a powerful tool for retaining and growing existing customers, yet it is often considered primarily as an awareness and acquisition medium. Marketing leaders can use this research to understand how linking customer data with advertising planning builds marketing effectiveness.

Table of Contents

  • Introduction
  • Analysis
    • Build Your Understanding of the Place of Advertising Across Your Customers' Journeys
    • Adopt an Account-Based Marketing Mindset, Whether You're B2B or B2C
      • Start With the Data and Resources Available
  • Gartner Recommended Reading
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