Implementing Customer-Centric Merchandising and Marketing in Retail Primer for 2018


Published: 16 January 2018 ID: G00344021

Analyst(s): |

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Summary

Retail CIOs must position the business to leverage algorithms for unified retail commerce supported by a foundation of high-quality customer data. This will enable intelligent automation services across merchandising and marketing activities, and drive effective, compelling customer experiences.

Table of Contents

  • Scope
  • Analysis
    • Top Challenges and How Gartner Can Help
      • How can we create merchandising and marketing strategies that are ready for unified retail commerce?
      • What merchandising and marketing application providers should we consider as we prepare for unified retail commerce?
      • How can we use algorithmic retailing, including intelligent automation services and AI, to improve performance of merchandising and marketing processes?
      • How can retailers use customer data effectively during merchandising and marketing processes to increase customer loyalty, retention and lifetime value?
  • Related Priorities
    • Suggested First Steps
    • Essential Reading
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