Market Guide for Social Analytics Applications

Published: 17 January 2018 ID: G00322983


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There are two things which differentiate lead social analytics vendors from their innumerous peers. Application leaders should seek vendors who can offer advanced image recognition and integration with primary analytics applications to provide a vision for the oversaturated social analytics market.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
    • What Social Networks Does the Application Extract Data From?
    • What Type of Data Does the Application Analyze?
    • Is This a SaaS-Based Offering?
    • Does the Application Provider Have Experience Working in My Industry?
    • Does the Application Provider Have Experience Working in My Region?
    • Can the Application's Data Be Integrated With My Other Data?
    • Do I Need a Command Center?
    • How Much Will This Cost?
  • Representative Vendors
    • Brandwatch
    • Clarabridge
    • Crimson Hexagon
    • Digimind
    • IBM
    • Linkfluence
    • Microsoft
    • NetBase
    • Oracle
    • Salesforce
    • Shareablee
    • Spredfast
    • Sprinklr
    • Synthesio
    • Talkwalker
    • Tracx
    • Unmetric
  • Market Recommendations
  • Appendix
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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