Market Trends: Using Communications Platform as a Service to Drive Digital Business Success

Published: 29 January 2018 ID: G00337230


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Embedding communications into digital business processes and applications improves customer engagement, drives operational efficiency and generates new revenue growth. Technology strategic planners within vendors should position cPaaS as a key driver of digital transformation in enterprises.

Table of Contents

  • Introduction
  • Market Trend
    • cPaaS Enhances Customer Engagement and Improves Customer Experience for Businesses
      • Recommendations for Technology Strategic Planners
    • cPaaS Helps Enterprises Generate New Revenue From New Products and Services and Also New Business Models
      • New Digital Services
      • Recommendations for Technology Strategic Planners
    • cPaaS Can Lead to Higher Operational Efficiency, Greater Security and Lower Costs
      • Reducing Total Cost of Ownership
      • Recommendations for Technology Strategic Planners
    • cPaaS Can Enable an Agile, Innovative and Collaborative Workplace
      • Recommendations for Technology Strategic Planners
  • Vendors to Watch
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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