Market Trends: Using Communications Platform as a Service to Drive Digital Business Success


Published: 29 January 2018 ID: G00337230

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Summary

Embedding communications into digital business processes and applications improves customer engagement, drives operational efficiency and generates new revenue growth. Technology strategic planners within vendors should position cPaaS as a key driver of digital transformation in enterprises.

Table of Contents

  • Introduction
  • Market Trend
    • cPaaS Enhances Customer Engagement and Improves Customer Experience for Businesses
      • Recommendations for Technology Strategic Planners
    • cPaaS Helps Enterprises Generate New Revenue From New Products and Services and Also New Business Models
      • New Digital Services
      • Recommendations for Technology Strategic Planners
    • cPaaS Can Lead to Higher Operational Efficiency, Greater Security and Lower Costs
      • Reducing Total Cost of Ownership
      • Recommendations for Technology Strategic Planners
    • cPaaS Can Enable an Agile, Innovative and Collaborative Workplace
      • Recommendations for Technology Strategic Planners
  • Vendors to Watch
  • Gartner Recommended Reading
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