Build and Market Enterprise Applications Primer for 2018

Published: 01 February 2018 ID: G00344067

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Disruption by digital technologies and business models is the new normal for all enterprise application markets. This research advises application technology and service providers on where and how to grow their businesses across increasingly dynamic market segments and life cycles.

Table of Contents

  • Scope
  • Analysis
    • Top Challenges and How Gartner Can Help
      • What's the right business model for my stage of growth?
      • Where are my best opportunities for growth?
      • How should today's new technologies shape my product roadmap?
      • What is the right go-to-market strategy for my organization?
  • Related Priorities
    • Suggested First Steps
    • Essential Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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