Win Cross-Functional Stakeholders Over to NPI Improvement Initiatives

Published: 16 February 2018 ID: G00349007

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Supply chain leaders responsible for new product launches need effective partnerships with stakeholders from other functions to drive improved launch success rates. Use this stakeholder analysis and Gartner's explainer documents to build the support and engagement you need.

Table of Contents

  • Introduction
  • Analysis
    • Identify NPI Stakeholders, Then Analyze Their Interests and Sentiment
      • Include Stakeholders Who Will Participate in an NPI Initiative and Others Who Influence Its Success
    • Define the Unifying Business Problem
    • Make the Case for Change in an Explainer Document
    • Develop a Simple but Strategic Communications Plan for Engaging Your NPI Stakeholders
      • Purpose
      • Stakeholder
      • Communicator
      • Message
      • Delivery Method
      • Timing
      • Feedback
      • Measures of Success
      • Review and Adjust Your Plan
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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