Market Trends: Strategies for Optimizing IoT POCs


Published: 07 March 2018 ID: G00347983

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Summary

Technology product marketing leaders must be more disciplined in addressing their clients' IoT proof-of-concept implementations to efficiently convert market opportunity.

Table of Contents

  • Introduction
  • Market Trend
    • Market Growth Is Creating Huge Demand for Increasingly Complex IoT POCs
    • Providers Often Struggle to Cope With IoT POC Demands
    • Providers Need a New Approach to IoT POC Engagement
      • Be More Selective About Your Target Verticals
      • Do Your Due Diligence on the Client
      • Ensure Continued Alignment Between Business Process Transformation and IT/Technology Integration
      • Build the POC in as an Explicit Part of the Full IoT Implementation Project
      • No More Free POCs
    • Providers Must Streamline the Whole IoT POC Engagement Process
  • Vendors to Watch
  • Gartner Recommended Reading
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