Magic Quadrant for Global Digital Marketing Agencies


Published: 21 March 2018 ID: G00328384

Analyst(s): | | |

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Summary

To match the CMO's broader remit and fill critical gaps, marketing agencies and consulting firms are expanding their digital transformation capabilities. Marketing leaders seeking a partner for global marketing strategy and execution should use these insights to guide agency selection.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Accenture Interactive
      • AKQA
      • Cognizant
      • Deloitte Digital
      • Digitas
      • Epsilon
      • Havas
      • Huge
      • IBM iX
      • iCrossing
      • Isobar
      • Merkle
      • Mirum
      • MRM//McCann
      • Ogilvy & Mather
      • Proximity
      • PwC Digital Services
      • R/GA
      • SapientRazorfish
      • VML
      • Wunderman
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • Agencies Struggle to Differentiate
    • The Broader CMO Remit Changes the Competitive Scope
    • Agencies Strive to Fill Gaps and Secure Relevance
      • Providing Business Value With Customer Data
      • Embedding Agency Talent In-House
      • Ensuring Diversity, Gender Equality and Safe Work Environments
  • Gartner Recommended Reading
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