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To match the CMO's broader remit and fill critical gaps, marketing agencies and consulting firms are expanding their digital transformation capabilities. Marketing leaders seeking a partner for global marketing strategy and execution should use these insights to guide agency selection.
Table of Contents
Vendor Strengths and Cautions
- Accenture Interactive
- Deloitte Digital
- IBM iX
- Ogilvy & Mather
- PwC Digital Services
Vendors Added and Dropped
- Vendor Strengths and Cautions
Inclusion and Exclusion Criteria
Ability to Execute
Completeness of Vision
- Niche Players
- Ability to Execute
Agencies Struggle to Differentiate
The Broader CMO Remit Changes the Competitive Scope
Agencies Strive to Fill Gaps and Secure Relevance
- Providing Business Value With Customer Data
- Embedding Agency Talent In-House
- Ensuring Diversity, Gender Equality and Safe Work Environments
- Agencies Struggle to Differentiate
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