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CSCOs struggling with new product introductions have an opportunity to extend the discussion to defining perfect product launches, similar to the work done to define perfect orders. Here we provide insight on the first steps to defining and achieving perfect product launches.
Table of Contents
Determine What Constitutes a Perfect Product Launch
Take Inventory of Existing PPL Strategies
Lead the Effort to Create One PPL Definition for the Company
- Step 1: Evaluate
- Step 2: Design
- Step 3: Align
- Step 4: Pilot
- Step 5: Govern
- Determine What Constitutes a Perfect Product Launch
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