Supply Chain Drives Achievement of Perfect New Product Launches

Published: 04 April 2018 ID: G00343639


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CSCOs struggling with new product introductions have an opportunity to extend the discussion to defining perfect product launches, similar to the work done to define perfect orders. Here we provide insight on the first steps to defining and achieving perfect product launches.

Table of Contents

  • Introduction
  • Analysis
    • Determine What Constitutes a Perfect Product Launch
    • Take Inventory of Existing PPL Strategies
    • Lead the Effort to Create One PPL Definition for the Company
      • Step 1: Evaluate
      • Step 2: Design
      • Step 3: Align
      • Step 4: Pilot
      • Step 5: Govern
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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