Market Trends: Workstream Collaboration Providers Must Overcome Adoption Barriers to Grow


Published: 17 April 2018 ID: G00354329

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Summary

Workstream collaboration growth opportunities remain untapped due to typical nascent market barriers. To build and market WSC applications, technology product marketing leaders must demonstrate distinct value propositions for different customer types and decision makers.

Table of Contents

  • Introduction
  • Market Trend
    • WSC Adoption Is Accelerating, But Adoption Plans and Drivers Will Differ by Region and Organization Size
    • WSC Solution Acquisition Will Shift From Discrete Team Usage to Organizationwide Adoption
    • Common Obstacles Inhibit Initial WSC Solution Adoption
    • Overall High Satisfaction Levels for Organizations Using WSC, While Planners Who Are Not Satisfied, Report Common Challenges
  • Vendors to Watch
  • Gartner Recommended Reading
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