Critical Capabilities for Content Marketing Platforms


Published: 23 April 2018 ID: G00347270

Analyst(s): | |

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Summary

As brands demand greater content marketing scale, relevance and ROI, marketing leaders must balance operational efficiency with performance. Use this research to evaluate your organization's content marketing needs and identify solutions aligned to business goals.

Table of Contents

  • What You Need to Know
  • Analysis
    • Critical Capabilities Use-Case Graphics
    • Vendors
      • Contently
      • Kapost
      • NewsCred
      • Percolate
      • ScribbleLive
      • Skyword
      • Spredfast
      • Sprinklr
    • Context
    • Product/Service Class Definition
    • Critical Capabilities Definition
      • Ideation Insight
      • Editorial Planning
      • Creative Workflow
      • Content Metadata Management
      • Publishing
      • Content Performance Analytics
      • Integrations
      • Content Storage/DAM
      • Content Curation
      • Content Sourcing
      • Multibrand/Multigeo Support
    • Use Cases
      • Brand Publishing and Traffic Generation
      • B2B Demand Generation
      • Complex, Distributed Content Marketing
  • Inclusion Criteria
    • Revenue and New Customers
    • Required Capabilities
    • Optional Capabilities
    • Critical Capabilities Rating
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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