Magic Quadrant for Multichannel Marketing Hubs


Published: 24 April 2018 ID: G00331171

Analyst(s): | | | |

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Summary

Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives. Our inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • AgilOne
      • Cheetah Digital
      • Emarsys
      • Episerver
      • IBM
      • Listrak
      • Marketo
      • Maropost
      • Optimove
      • Oracle
      • Pegasystems
      • RedPoint Global
      • Resulticks
      • Sailthru
      • Salesforce
      • SAP
      • SAS
      • Selligent Marketing Cloud
      • Sitecore
      • Zeta
    • Vendors Added and Dropped
  • Inclusion and Exclusion Criteria
    • Functionality
    • Digital Marketing Capability
    • Market Presence and Momentum
    • Vendor Viability
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
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