Magic Quadrant for Multichannel Marketing Hubs

Published: 24 April 2018 ID: G00331171

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Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives. Our inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • AgilOne
      • Cheetah Digital
      • Emarsys
      • Episerver
      • IBM
      • Listrak
      • Marketo
      • Maropost
      • Optimove
      • Oracle
      • Pegasystems
      • RedPoint Global
      • Resulticks
      • Sailthru
      • Salesforce
      • SAP
      • SAS
      • Selligent Marketing Cloud
      • Sitecore
      • Zeta
    • Vendors Added and Dropped
  • Inclusion and Exclusion Criteria
    • Functionality
    • Digital Marketing Capability
    • Market Presence and Momentum
    • Vendor Viability
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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