Industry Vision: Commerce to You

Published: 10 May 2018 ID: G00352254

Analyst(s): | |

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An efficient and customer-friendly online commerce experience is no longer a differentiator — it is mandatory. To differentiate today, application leaders must focus on the future of digital commerce — one that solves problems, and is anticipatory and pervasive when and where customers need it.

Table of Contents

  • Introduction
  • Analysis
    • The Four Principles of Commerce to You
      • Be Trustworthy
      • Focus on Outcomes
      • Act Continuously
      • Be Anticipatory
    • The Four Pillars of Commerce to You
      • Unlimited Channels
      • Technology Accelerators
      • Flexible and Modular Assets
      • Customer Intelligence
    • Commerce to You and Digital Business
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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