Realizing the Benefits of Superior Customer Experience: A Gartner Trend Insight Report


Published: 11 May 2018 ID: G00348272

Analyst(s):

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Summary

Nearly half of organizations in a Gartner survey claimed they can track the financial benefits of CX projects, while Gartner's marketing leaders survey shows that over 80% of organizations expect to compete mainly based on CX, meaning that the skill of realizing benefits will be in high demand.

Table of Contents

  • Insight From the Analyst
    • Invest Using Your Heart and Your Head
  • Executive Overview
    • Definition
  • Research Highlights
    • Measuring the Financial Return of CX Projects Is Improving
      • Related Research
    • The Process for Business Outcome Monetization
      • Related Research
    • Applying the Process of Monetization to Your Customer Experience Initiatives
      • Related Research
  • Related Priorities
  • Gartner Analysts Supporting This Trend
  • Related Resources
    • Webinars
    • Articles
  • Gartner Recommended Reading
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