Market Guide for Digital Asset Management


Published: 04 June 2018 ID: G00320537

Analyst(s):

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Summary

Managing marketing assets and scaling content operations are top priorities for marketing leaders, which is driving increased investment in digital asset management platforms. Use this Market Guide to help you define key DAM requirements and navigate a complex landscape.

Table of Contents

  • Market Definition
    • Market Description
  • Market Direction
  • Market Analysis
    • Basic DAM Uses
    • Intermediate DAM Uses
    • Advanced DAM Uses
    • Navigate Capability Convergence
  • Representative Vendors
    • Vendor Profiles
      • Adobe
      • Aprimo
      • Bynder
      • Canto
      • CELUM
      • Cloudinary
      • Digizuite
      • Extensis
      • Image Relay
      • MediaValet
      • Northplains
      • Nuxeo
      • OpenText
      • Picturepark
      • QBank
      • Stylelabs
      • Webdam
      • Wedia
      • Widen
  • Market Recommendations
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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