Market Insight: Three Key Challenges for AR and VR Product Roadmaps

Published: 12 June 2018 ID: G00350650

Analyst(s): |

Purchase this Document

Price: $1,295.00 USD (PAGES: 8)

To purchase this document, you will need to register or sign in above.


The disruption potential of AR and VR is at a standstill as viable use cases are still being formulated. Technology product management leaders need to pace their roadmaps and sharpen user value propositions in order to bridge the short-term and long-term market opportunity.

Table of Contents

  • Analysis
  • Background and Context
  • The Impact
    • Challenge No. 1: 3D Interface Design Is Difficult and Expensive
    • Challenge No. 2: VR Is Missing Two Key Technology Elements for Mass Adoption
    • Challenge No. 3: Smartphone AR Will Delay the Adoption of HMD AR Devices
  • Conclusion
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 855-515-4486 or contact us

to become a Gartner client.