Market Insight: Three Key Challenges for AR and VR Product Roadmaps


Published: 12 June 2018 ID: G00350650

Analyst(s): |

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Summary

The disruption potential of AR and VR is at a standstill as viable use cases are still being formulated. Technology product management leaders need to pace their roadmaps and sharpen user value propositions in order to bridge the short-term and long-term market opportunity.

Table of Contents

  • Analysis
  • Background and Context
  • The Impact
    • Challenge No. 1: 3D Interface Design Is Difficult and Expensive
    • Challenge No. 2: VR Is Missing Two Key Technology Elements for Mass Adoption
    • Challenge No. 3: Smartphone AR Will Delay the Adoption of HMD AR Devices
  • Conclusion
  • Gartner Recommended Reading
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