Market Guide for Unified Price, Promotion and Markdown Optimization Applications, 2018


Published: 20 June 2018 ID: G00331879

Analyst(s): |

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Summary

Aggressive, comprehensive and brand-right pricing strategies supporting unified commerce are a capability gap for many retailers. Retail CIOs can use this research for insight into the UPMMO technology market and associated vendors to deploy algorithmically driven, real-time, cross-channel pricing.

Table of Contents

  • Market Definition
    • Market Description
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • Vendor Profiles
      • Advanced Pricing Logic
      • Blue Yonder
      • Clear Demand
      • Daisy Intelligence
      • Dunnhumby
      • Dunnhumby (Aptaris)
      • Engage3
      • First Insight
      • IBM
      • JDA
      • NTT DATA
      • Opalytics
      • Oracle
      • Periscope By McKinsey
      • Retail Express
      • Revionics
      • Rubikloud
      • SAP
      • SAS
      • SO1
  • Market Recommendations
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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