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Customer experience leaders must establish engaging relationships with customers while also contributing to business goals. CX leaders can leverage value segmentation to identify and focus on the customers most likely to maximize the business impact of CX and marketing initiatives.
Table of Contents
Apply Gartner's Value Framework to Your Segmentation Strategy
- Highest-Value Customers
- Valuable Customers
- Low-Value Customers
Socialize the Strategic Role of Customer-Centric Value Segmentation
Focus on Your Highest-Value Customers
- Identify Characteristics of Your Most Profitable Customers
- Identify Characteristics of Your High-Affinity Customers
Develop Personas for Your High-Value Segments
- Apply Gartner's Value Framework to Your Segmentation Strategy
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