Use Disruption Vectors to Chart a Path to Digital Product Success

Published: 09 August 2018 ID: G00367684


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When disruption happens, technology general managers often struggle to ensure their product vision is in line with changing market dynamics, while considering impacts to the whole product. We present a model to identify and plot the effects that lead to market and product disruption.

Table of Contents

  • Analysis
    • The Disruption Vector Model
    • The Power of the Disruption Vector
    • Two Ways to Use the Disruption Vector Model
    • Crafting the “Escape Hatch”
    • Working the Model
    • Conclusion
  • Gartner Recommended Reading
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