Understanding Gartner’s Hype Cycles

Published: 20 August 2018 ID: G00370163

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Hype Cycles and Priority Matrices offer a snapshot of the relative market promotion and perceived value of innovations. They highlight overhyped areas, estimate when innovations and trends will reach maturity, and provide actionable advice to help organizations decide when to adopt.

Table of Contents

  • Analysis
    • What Is the Hype Cycle?
    • Positioning an Innovation on the Hype Cycle
      • On the Rise
      • At the Peak
      • Sliding Into the Trough
      • Climbing the Slope
      • Entering the Plateau
    • Why the Hype Cycle Matters: Traps and Opportunities
    • How to Use the Hype Cycle: Adoption Strategies
    • The Hype Cycle Toolkit
    • The Priority Matrix
    • Other Hype Cycle Fields
      • Market Penetration
      • Correspondence Between Hype Cycle Fields
      • Maturity Rating
    • Hype Cycle Q&A
    • Advanced Hype Cycle Topics
      • Hype Cycle Speed
      • Industry Variations
      • “Double Peak” Hype Cycles
      • Special Hype Cycle Circumstances
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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