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Selling digital business solutions drives the formation of partner ecosystems, which challenges traditional partner program structure and processes. Technology product marketers responsible for optimizing route-to-market strategies must create disruptive ecosystem programs to succeed.
Table of Contents
Evaluate the Need for a Partner Ecosystem
- How Do Partner Ecosystem Programs Differ From Traditional Partner Engagement?
- How Do I Determine the Need for a Partner Ecosystem?
- Is There Any Other Criteria for Partner Ecosystem Formation or Participation?
- What Type of Partners Would Be Attracted to Partner Ecosystems?
Design a Disruptive Partner Ecosystem Program
- Disruptive Partner Ecosystem Program Design Essentials
- What Traditional Program Elements Are Necessary to Deliver on a Partner Ecosystem?
Build a Partner Ecosystem Strategy, and Obtain Executive Agreement
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