Tech Go-to-Market: Disruptive Program Design for TSP Partner Ecosystems

Published: 27 August 2018 ID: G00367572


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Selling digital business solutions drives the formation of partner ecosystems, which challenges traditional partner program structure and processes. Technology product marketers responsible for optimizing route-to-market strategies must create disruptive ecosystem programs to succeed.

Table of Contents

  • Analysis
    • Introduction
    • Evaluate the Need for a Partner Ecosystem
      • How Do Partner Ecosystem Programs Differ From Traditional Partner Engagement?
      • How Do I Determine the Need for a Partner Ecosystem?
      • Is There Any Other Criteria for Partner Ecosystem Formation or Participation?
      • What Type of Partners Would Be Attracted to Partner Ecosystems?
    • Design a Disruptive Partner Ecosystem Program
      • Disruptive Partner Ecosystem Program Design Essentials
      • What Traditional Program Elements Are Necessary to Deliver on a Partner Ecosystem?
    • Build a Partner Ecosystem Strategy, and Obtain Executive Agreement
    • Summary
  • Gartner Recommended Reading
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