Selling Digital Transformation: A CIO’s Guide to Crafting Better Stories


Published: 24 September 2018 ID: G00346260

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Summary

Digital transformation is a topic that can be hard to sell, as it can be confusing, complex and politically charged. This research is the first of two notes that present a practicable approach to storytelling to help CIOs sell digital.

Table of Contents

  • Introduction
  • Analysis
    • Embrace the Role of Storyteller
      • It Is Getting Harder to Break Through
      • Crafting Stories Is an Act of Strategic Thinking
      • Stories Increase Value
    • Create Better Stories
      • Step No. 1: Know Your Audience or Lose Your Audience
      • Step No. 2: Focus on One Big Idea
      • Step No. 3: Use a Storytelling Structure
      • Stories Are the Ultimate Means of Persuasion
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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