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Digital transformation is a topic that can be hard to sell, as it can be confusing, complex and politically charged. This research is the first of two notes that present a practicable approach to storytelling to help CIOs sell digital.
Table of Contents
Embrace the Role of Storyteller
- It Is Getting Harder to Break Through
- Crafting Stories Is an Act of Strategic Thinking
- Stories Increase Value
Create Better Stories
- Step No. 1: Know Your Audience or Lose Your Audience
- Step No. 2: Focus on One Big Idea
- Step No. 3: Use a Storytelling Structure
- Stories Are the Ultimate Means of Persuasion
- Embrace the Role of Storyteller
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