Platform or Component Provider: Which Should You Become?

Published: 28 September 2018 ID: G00374000

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Vendors that find initial success by filling a specific market gap eventually find they must evolve or die. Providing a single point solution isn’t going to sustain them as a business; they must become part of a more complete story. Technology product managers must choose between two paths.

Table of Contents

  • Introduction
  • Analysis
    • Decide Now — Not Later — Which Path You Will Take
      • Option 1: Deliver a Platform
      • Option 2: Become a Component (Content) Provider
    • Build to Meet Customer Expectations
    • Align Your Investments to the Chosen Path
  • Gartner Recommended Reading
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