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Vendors that find initial success by filling a specific market gap eventually find they must evolve or die. Providing a single point solution isn’t going to sustain them as a business; they must become part of a more complete story. Technology product managers must choose between two paths.
Table of Contents
Decide Now — Not Later — Which Path You Will Take
- Option 1: Deliver a Platform
- Option 2: Become a Component (Content) Provider
Build to Meet Customer Expectations
Align Your Investments to the Chosen Path
- Decide Now — Not Later — Which Path You Will Take
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