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Many IT and business process services vendors have invested in platforms and solutions aiming to compete in the software products market, but most of these investments have yielded suboptimal results. This research outlines key pitfalls that tech CEOs responsible for such strategies should avoid.
Table of Contents
Align the Locus of Leadership to Offering Diversification Initiatives
Develop a Strategic Entity in the Company for the Product Initiative
Appoint a Leader Who Demonstrates CEO Characteristics to Manage the Product Initiative
- Align the Locus of Leadership to Offering Diversification Initiatives
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