Three Imperatives for Tech CEOs Diversifying From IT Services Into a Software Products Strategy

Published: 03 October 2018 ID: G00373200

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Many IT and business process services vendors have invested in platforms and solutions aiming to compete in the software products market, but most of these investments have yielded suboptimal results. This research outlines key pitfalls that tech CEOs responsible for such strategies should avoid.

Table of Contents

  • Analysis
    • Align the Locus of Leadership to Offering Diversification Initiatives
    • Develop a Strategic Entity in the Company for the Product Initiative
    • Appoint a Leader Who Demonstrates CEO Characteristics to Manage the Product Initiative
  • Gartner Recommended Reading
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