Industry Product Planning and Strategy Primer for 2018


Published: 17 October 2018 ID: G00373855

Analyst(s): | |

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Summary

Vertical industry strategy is an important element of technology business growth, covering an understanding of demand, opportunities and competitive scenarios. Technology and service providers must evaluate and invest in vertical industry product planning to expand and maximize growth and margin.

Table of Contents

  • Scope
  • Analysis
    • Top Challenges and How Gartner Can Help
      • How do I identify and estimate various vertical industry growth opportunities?
      • How Can I Understand and Respond to Vertical Industry Market Dynamics?
      • How do I expand my business in industry markets?
  • Related Priorities
    • Suggested First Steps
    • Essential Reading
    • Tools and Toolkits
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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