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Pricing can make or break a service offering. In order to develop engaging consumptive pricing models, tech CEOs must balance transparency, predictability and simplicity against their business context, considering business strategy, market conditions and competition.
Table of Contents
Maximize the Perception of Service Value While Reducing Perceived Complexity
Create Innovative Pricing Models to Balance Trade-Offs
Align Pricing to Business Context to Deliver Value
- Maximize the Perception of Service Value While Reducing Perceived Complexity
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