Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
Gartner’s enterprise technology adoption profiles are designed to group enterprises based on their attitudes and preferences toward technology evolution. Innovative technology product marketers can use ETA profiles to improve the odds of success in complex selling environments.
Table of Contents
Gartner ETA Profiles
ETA Profiles Provide More Insight Into Opportunities
ETA Profiles Deepen the Relevance of ABM Account Plans
- Account Data
- Customer Situation and Objectives
- Content and Personalization for Campaigns
Gartner Recommended Reading