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Understanding what drives investments in mobile marketing platforms can help marketing leaders who are building or refining their mobile marketing strategies. Customer references recently surveyed shed light on the motivations for selecting — and disqualifying — vendors.
Table of Contents
Roles and Responsibilities for MMP Purchases
Need for Better Engagement With Customers Is a Key Motivation for Purchasing an MMP
Missing Functionality and a High Price Tag Eliminate Vendors From Consideration
Prospective MMP Buyers Expect a Strategic Partner With a Compelling Roadmap to the Future
What Success Looks Like: How Satisfied Marketers Are With Their MMP Investments
- Roles and Responsibilities for MMP Purchases
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