Start Your Data and Analytics Strategy With a Clear Value Proposition

Published: 20 November 2018 ID: G00375999

Analyst(s): | | |

Purchase this Document

Price: $195.00 USD (PAGES: 13)

To purchase this document, you will need to register or sign in above.


As a data and analytics leader, one of the most important things to articulate in your strategy is your value proposition. To help drive business value and innovation, make sure all stakeholders agree where data and analytics is a utility, a business enabler or a business driver.

Table of Contents

  • Introduction
  • Analysis
    • Describe Your Value Proposition Upfront
    • Combine the Value Proposition(s) and Core Strategy to Reveal the Best D&A Approach
      • Operational Excellence
      • Customer Intimacy
      • Product Innovation
      • Risk Management
      • Now for Something We Don’t Recommend …
    • Create Common Ground Between Stakeholders
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 855-515-4486 or contact us

to become a Gartner client.