Applied Infonomics: Seven Steps to Monetize Available Information Assets

Published: 21 November 2018 ID: G00369366

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Data and analytics leaders increasingly grasp the idea that information adds value to their organization beyond mere operational excellence and decision making. Taking a disciplined approach to data and analytics strategies will enable them to accelerate monetization of their information assets.

Table of Contents

  • Introduction
  • Analysis
    • Establish an Information Monetization Initiative
      • Step 1: Establish an Information Monetization or Information Product Management Function
    • Maintain an Inventory of Information Assets Throughout the Organization, as well as From Second- and Third-Party Sources
      • Step 2: Inventory the Available Information Assets
    • Evaluate Alternatives for Information Monetization
      • Step 3: Evaluate and Select Methods for Both Direct and Indirect Monetizing
      • Step 4: Adapt High-Value Monetization Ideas From Other Industries
    • Test Information Monetization Ideas, and Package and Market Information Appropriately
      • Step 5: Test Ideas for Feasibility
      • Use This Testing Phase to Build Consensus
      • Prioritize Legal and Ethical Issues
      • Step 6: Prepare Information for Monetization
      • Step 7: Establish and Cultivate a Market for Your Information Product
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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