Critical Capabilities for Ad Tech


Published: 28 November 2018 ID: G00354146

Analyst(s): | | |

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Summary

Marketing leaders seeking greater advertising control and transparency are turning their attention to ad tech platform technology investments. In response, ad tech vendors are racing to better align products with end-user needs.

Table of Contents

  • What You Need to Know
  • Analysis
    • Critical Capabilities Use-Case Graphics
    • Vendors
      • Adform
      • Adobe
      • Amobee
      • Google
      • MediaMath
      • Oath
      • Sizmek
      • The Trade Desk
    • Context
    • Product/Service Class Definition
    • Critical Capabilities Definition
      • Ad Service Support: Creative
      • Ad Service Support: Media
      • DSP Features
      • DMP Features
      • Dashboard
      • Privacy Compliance
    • Use Cases
      • Media Plan Creation
      • Campaign Setup
      • Campaign Piloting
      • Campaign Result Analysis
  • Inclusion Criteria
    • Critical Capabilities Rating
  • Gartner Recommended Reading
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