Critical Capabilities for Ad Tech

Published: 28 November 2018 ID: G00354146

Analyst(s): | | |

Purchase this Document

Price: $1,995.00 USD (PAGES: 15)

To purchase this document, you will need to register or sign in above.


Marketing leaders seeking greater advertising control and transparency are turning their attention to ad tech platform technology investments. In response, ad tech vendors are racing to better align products with end-user needs.

Table of Contents

  • What You Need to Know
  • Analysis
    • Critical Capabilities Use-Case Graphics
    • Vendors
      • Adform
      • Adobe
      • Amobee
      • Google
      • MediaMath
      • Oath
      • Sizmek
      • The Trade Desk
    • Context
    • Product/Service Class Definition
    • Critical Capabilities Definition
      • Ad Service Support: Creative
      • Ad Service Support: Media
      • DSP Features
      • DMP Features
      • Dashboard
      • Privacy Compliance
    • Use Cases
      • Media Plan Creation
      • Campaign Setup
      • Campaign Piloting
      • Campaign Result Analysis
  • Inclusion Criteria
    • Critical Capabilities Rating
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 800 213 4848 or contact us

to become a Gartner client.