How Architecting for Next-Generation Experiences Helps to Deliver Customer and Business Outcomes

Published: 04 December 2018 ID: G00368598

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Next-generation experiences, such as those provided by chatbots, voice and augmented reality, are opportunities for digital disruption. Enterprise architecture and technology innovation leaders must help their organizations link these experiences to clear business outcomes.

Table of Contents

  • Introduction
  • Analysis
    • Adopt a Business-Outcome-Driven EA Approach by Evaluating Next-Generation Interactions
    • Identify Customer Outcomes and High-Value Use Cases
    • Maximize Business and Customer Outcomes by Identifying the Impact of Next-Generation Experiences
  • Gartner Recommended Reading
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