How Architecting for Next-Generation Experiences Helps to Deliver Customer and Business Outcomes

Published: 04 December 2018 ID: G00368598

Analyst(s): Marty Resnick | James McGovern

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Summary

Next-generation experiences, such as those provided by chatbots, voice and augmented reality, are opportunities for digital disruption. Enterprise architecture and technology innovation leaders must help their organizations link these experiences to clear business outcomes.

Introduction
Analysis
- Adopt a Business-Outcome-Driven EA Approach by Evaluating Next-Generation Interactions
- Identify Customer Outcomes and High-Value Use Cases
- Maximize Business and Customer Outcomes by Identifying the Impact of Next-Generation Experiences
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How Architecting for Next-Generation Experiences Helps to Deliver Customer and Business Outcomes

Analyst(s): Marty Resnick | James McGovern

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