Multichannel Marketing Primer for 2019


Published: 02 January 2019 ID: G00375814

Analyst(s): |

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Summary

Gartner’s 2019 multichannel marketing research underscores how marketing leaders can use data, technology and talent to deliver personalized, real-time, multichannel engagements for growth. We’ll show you how to fortify customer relationships and align multichannel efforts to surpass business goals.

Table of Contents

  • Scope
  • Analysis
    • Top Challenges and How Gartner Can Help
      • How do we develop and implement effective multichannel marketing strategies?
      • How can we align multichannel marketing initiatives to business goals?
      • What best practices do we need to follow to mature our multichannel marketing program?
      • What critical capabilities do we need to prioritize to set multichannel marketing up for customer success?
  • Related Priorities
    • Suggested First Steps
    • Essential Reading
    • Tools and Toolkits
© 2019 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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