Mobile Marketing Primer for 2019


Published: 15 January 2019 ID: G00375813

Analyst(s): | |

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Summary

A fully mobile-optimized marketing strategy engages customers and prospects on their preferred mobile device, enabling unique, real-time communication options. Use our research to identify and mature your mobile strategy, and build the right components for your marketing technology stack.

Table of Contents

  • Scope
  • Analysis
    • Top Challenges and How Gartner Can Help
      • How do I identify my mobile marketing strategy: Mobile extender or mobile-centric?
      • How do I develop a process for identifying and implementing new mobile technologies and techniques?
      • What role does mobile play in a successful multichannel marketing strategy?
      • How can I use analytics to measure activity to create relevant and profitable engagement?
  • Related Priorities
    • Suggested First Steps
    • Essential Reading
    • Tools and Toolkits
© 2019 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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